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case study

Futures Inc.

The Truth Shall Set You Free

CHALLENGE & INSIGHT

Futures Inc. created the Heroes to Hire, or H2H program, which helped over 250,000 transitioning military personnel and their families to garner, not just jobs but careers, over an 18-month period.

Political infighting and other challenges led to out of control reputational damage to Futures and the shutdown of the H2H program. The company needed help regaining ownership of its successes and rebuilding its image before key decision makers and federal agencies.

We knew that if the truth was shared in the right way, Futures would recover. We had to ensure the right people knew so they could enact change, and in the end, help the one of the most important segments of our population, our men and women that serve.

STRATEGY & RESULT

We leveraged our know how and relationships with key decision makers and media to drive the truth through influencer communications. We had the truth on our side along with the data, results and people to prove that behind-the-scenes bad actors and wrongdoing was to blame for earlier troubles, not Futures' actions.

As of this writing, continued relationship and coalition building is being executed. Numerous States and agencies are now seeking assistance directly from Futures to help them on transitioning military and veteran employment issues. Press coverage from media outlets such as the Project on Government Oversight as well as military outlets have helped to bring out the truth. We continue to work with Futures to help build awareness of their great workforce solution that helps our men and women that serve find careers they wish for and deserve.

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