We began to create optimal partnerships with our clients and grew relationships with diverse media, legislators and regulators that positively...
We began to create optimal partnerships with our clients and grew relationships with diverse media, legislators and regulators that positively impacted not just our clients, but their business environments and most importantly their consumers. As an agency we pride ourselves in the work we have done because we direct our focus towards clients facing challenging situations where we can then affect positive change. Our success led to our agency becoming a member of the Dentsu Aegis Network.
Our strong belief in service is how the company name was chosen. Triomphant Communications is named after all men and women who serve, whether it be for the military, a NGO or a non-profit organization. Le Triomphant was the flagship of the Free French Pacific squadron, one of the fastest Destroyers during World War II, and served alongside the allies in the Pacific Theatre. Her men faced many uphill challenges and survived due to a little bit of luck, brilliant strategies but most of all because of sheer drive and determination.
Monique is the co-founder of Triomphant Communications, the sister PR-Public Affairs agency to Gravity, bringing with her over 20 years of...
Monique is the co-founder of Triomphant Communications, the sister PR-Public Affairs agency to Gravity, bringing with her over 20 years of Communications & Public Affairs experience working for and advising some of the world's leading companies, government entities and organizations.
Prior to founding Triomphant Communications and leading Gravity’s communications practice, Monique headed strategy and communications for a leading agency and its clients throughout the U.S. and Europe. She spent nearly 10 years at Philip Morris U.S.A. in the media relations and public affairs departments where the primary areas of focus were on grassroots communications, crisis communications, reputation management, public affairs and stakeholder engagement, working with influencers, global media and in markets throughout the country. She currently leads strategy and communications for leading clients such as: The American Board of Physician Specialties, the American Association of Disaster Medicine, the American Board of Cosmetic Surgery, Cisco, ShelterPoint Life Insurance and the U.S. Army. Much of her work focuses on multicultural grassroots and influencer communications along with highly regulated industries within the healthcare, managed care, military and Veteran space.
Her expertise has been recognized by the press and her views have appeared in many publications including but not limited to Advertising Age, Brandweek, Inc. Magazine, L’Express of France and the Washington Post. Most recently, Monique’s work garnered her with the Stevie Award for Best Multicultural Communications Campaign along with PR News twice naming her a finalist in the category of best CSR Communications. She is frequently asked to speak at high profile conferences across the U.S. and Europe. Some recent conferences Monique spoke at include: IQPC's e-Discovery Oil & Gas Conference where she spoke on crisis communications preparedness and management; the Mortgage & Lending Industry Emerging Markets and Diversity Conference in Washington DC, as well as at the London Charter House of Public Relations on effective communications to multi-ethnic markets.
Fluent in French, Monique has extensive experience both in the U.S. and the occidental European markets, having spent time working and living in both New York and Paris. Growing up in an international household feeds her passion and deep understanding of cultures and what drives human behavior. Coming from a French family with amazing culinary expertise, she can be found in the kitchen often preparing haute cuisine for the team and our clients – the peace of prepping helps her think.
Founder and CEO, Yuriy brings with him over 15 years of multicultural and international marketing experience. Under his leadership Gravity became...
Founder and CEO, Yuriy brings with him over 15 years of multicultural and international marketing experience. Under his leadership Gravity became the fastest growing multicultural ad agency in the country. Gravity and its sister agency Triomphant was acquired in 2016 by the Dentsu Aegis Network.
Prior to finding Gravity in 2009, Yuriy was the youngest ever Director of International Business at DIRECTV. His mandate was to drive growth of the WorldDirect platform, which consisted of over 65 international channels in 18 different languages, spanning the entire spectrum of consumer markets, including Asian, European and Middle Eastern.
Today, Yuriy is recognized for his strength, critical thinking and vision as he leads Gravity and its sister communications and public affairs agency Triomphant. His expertise has been recognized by leading media including, Advertising Age, INC Magazine and USA Today.
As one of the country’s fastest growing full-service marketing agencies Gravity & Triomphant’s clients include: the American Board of Physician Specialties, General Motors, GORE-TEX, IDT Boss Revolution, InBev, Jaguar-Land Rover, Pilgrim’s Pride Corp. and the U.S. Army, among others.
Yuriy received an MBA in Finance from Pace University and is in the process of completing an OPM degree from Harvard Business School. Yuriy’s entrepreneurial and passion for advancing all can be seen in his work as a board member of the Fresh Youth Initiative (FYI) a NY-based non-profit organization helping underprivileged youth with after-school mentorship and athletic programs. An avid soccer player, he is an active supporter of various charity initiatives in Ukraine, including the sponsorship of the U15 and U17 youth soccer clubs in a city of Berezhany, Ukraine.
Vice President, Client Services & Strategy
As TC’s Vice-President of Client Services & Strategy, Xavier brings with him over 25 years of multicultural and diversity experience leading...
As TC’s Vice-President of Client Services & Strategy, Xavier brings with him over 25 years of multicultural and diversity experience leading strategy for key clients such as General Motors. He was named member of the ‘Multicultural Thought Leaders Circle’ by the Association of National Advertisers (ANA), ‘Top Marketer to Hispanic Audiences’ (twice) by Portada and ‘Top Hispanic Market Thought Leader’ by HispanicAd.com.
Prior to joining the team and as Director of Multicultural Marketing at Dunkin Donuts, Xavier revolutionized the company’s Total Market Practice throughout Dunkin’s marketing organization, creating a ‘Center of Excellence’ elevating the implementation of multicultural marketing and communications strategies. Throughout his career he has transformed how companies approach multicultural communications, his proven record of success can be seen in his leading emerging market initiatives for companies such as Bellota/Corona, Fiskars, Makita and Vertis, just to name a few.
Being a movie buff and lover of diverse cultures, Xavier dreamed of a career in intelligence, perhaps as a superspy fighting alongside the Justice League but instead, and to the benefit of his clients, he found his true calling in multicultural marketing.
Senior Public Affairs Advisor
Ken joined Triomphant Communications as a Senior Public Affairs Advisor in 2012. Ken brings with him nearly 30 years of experience in...
Ken joined Triomphant Communications as a Senior Public Affairs Advisor in 2012. Ken brings with him nearly 30 years of experience in Communications and Public Affairs advising multinational companies and government leaders on multicultural and Asian American communications. In addition to his multicultural expertise, Ken has been advising the U.S. Army on grassroots communications issues for over a decade. In April 2017, Ken was appointed to the position of the Civilian Aide To The Secretary Army- CASA. As a CASA, Mr. Wong's mission is to be the liaison between the Office of the Secretary of the Army and the American public and support the General Officers of the Army. His insights have helped build key relations with international government entities and leading businesses globally.
Prior to joining Triomphant Communications, Ken held numerous leadership and executive positions. From 2004 – 2007, Ken provided strategic counsel advising on economic strategies and community development on President George W. Bush’s Advisory Commission for Asian Americans and Pacific Islanders.
Additionally, Ken has advised many U.S. based companies interested in entering the China market with goods and/or services. At the 2008 National U.S. Hong Kong Business Association (NUSHKBA) Caucus, Ken was unanimously elected to the national presidency of this organization before taking over the responsibilities as Chairman of the Board in 2010. In addition to Ken’s national leadership position, he is currently on the Executive Board of the Hong Kong Business Association Worldwide Federation.
Ken is frequently asked to speak at, as well as lead, conferences both in and out of the U.S. As a Pennsylvania State University graduate, Ken has a B.A. in Political Science and Sociology.
Chief Canine Executive Officer CCEO
Rico Suavé Gelfo
Rico joined Triomphant and its parent Gravity in 2012 as Chief Canine Executive Officer. At now 7 years old, Rico brings with him great...
Rico joined Triomphant and its parent Gravity in 2012 as Chief Canine Executive Officer. At now 7 years old, Rico brings with him great experience in human manipulation, exercise and efficiency in cleanliness of work areas.
While in the office Rico ensures that no team member leaves papers, shoes or other objects on the floor. When paper is found his keen sense and love of parades drives him to shred paper in case of the urgent need for ticker tape.
Rico believes in “Sound Mind Sound Body” and leads a regular toss my toy class early afternoons on the 8th floor at Gravity – driving the team to get up out of their seats and exercise while entertaining him at all costs. In addition to this, Rico places a great focus on his noontime BowWow program. Led by Rico the BowWow program allows for team building exercises where the Group provides Rico with treats and shared lunchtime snacks.
Rico’s leadership has proven to be an invaluable asset to Gravity & Triomphant, increasing productivity, laughter and smiles at 114 West 26th Street.
Rico is a graduate of I Am Spoiled University and is fluent in bark and paw language, which most of the team is now learning and understanding.
Chief Operating Officer
Luba is a professional entrepreneur, which drove her to co-found Gravity in 2009, followed by Triomphant in 2010. Her deep insights and...
Luba is a professional entrepreneur, which drove her to co-found Gravity in 2009, followed by Triomphant in 2010. Her deep insights and understandings of diverse cultures and technology has been the driving force behind the Agencies and its clients’ growth. Luba’s experience spans over 10 years, working with leading global brands such as: Caesars Entertainment, Coca-Cola, Prudential and Red Bull North America, both in the U.S. and abroad.
Today, as Chief Operating Officer, she leads the Agency’s growth and continues to build the company’s expertise and client list. Most recently, her efforts succeeding in garnering GORE-TEX, a true global industry leader. She drives the team to lead in the digital arena, with strategic digital media innovations, extensive research into online consumer relations, and in obtaining strong understanding of behaviors in the interactive space.
Her work has been recognized by national presses including AdAge, The NY Post, and Forbes Magazine. In 2013 she was named one of MO.com’s Top 10 Digital Entrepreneurs.
Luba has also broken the mold of mobile phone applications, specifically ones that intend to engage people face-to-face, when she created CoffeeConnect (CoCo) and Yenta. Both applications gained strong global audiences and industry recognition, including a Webby Honoree Nomination. Luba received a Master’s in Social and Cultural Psychology from the London School of Economics.
One of the biggest drivers of her passion is the mentorship of young girls and women. Learning from global leaders, Luba formed Better Together – an educational and mentorship forum for young women from high school years to professionals, in an open environment where they can learn from the young female leaders of today. Aside from this, what most also do not know is that she is a great rapper of top hip hop songs of the 90’s!
Vice President, Operations & HR
Lilian is the core of the Triomphant and Gravity teams and is a co-founder of both agencies. She has overseen Operations, Human Resources and the...
Lilian is the core of the Triomphant and Gravity teams and is a co-founder of both agencies. She has overseen Operations, Human Resources and the Management of the company since its inception in 2009.
Prior to co-founding the companies, Lilian spent over 5 years as a paralegal, overseeing day-to-day operations of a leading firm as well as administrating its legal affairs.
Being of a multilingual and multicultural family, Lilian’s leadership, deep cultural understandings and insights have been key to the company’s growth and the building of its diverse team. Lilian has been instrumental in expanding company operations to Europe and Asia.
Coming from a multicultural background, Lilian always seeks to deepen the diversity of the agencies’ teams, which further grows the offering and opportunities for our clients. Thanks to her leadership over 15 languages are spoken in the New York offices alone.
Lilian’s passion for people is one of the driving forces of the diversity and inclusion of the teams. She is the driver behind the celebration of diverse holidays of the company’s ethnic make-up. From Diwali, to Christmas to Bastille Day, not a holiday goes by without Lilian being the driver of the team recognizing and celebrating the diversity in which we live.
Ron joined the Triomphant team in 2011 and has been the driving force behind many of our clients’ multicultural strategies, including that of the...
Ron joined the Triomphant team in 2011 and has been the driving force behind many of our clients’ multicultural strategies, including that of the U.S. Army.
Ron is a recognized Marketing and Communications leader with over 3 decades of experience. His vast experience gives him the ability to uncover unique consumer insights and develop strong and highly effective strategies that are competitively unique. He has worked with industry leaders such as Budweiser, Carnival Cruises along with government entities on diversity and marketing communications challenges.
With years of consumer engagement as a moderator and interviewer, Ron quickly establishes a rapport with consumers that allows them to become comfortable with a conversation, where the sharing of personal attitudes and motivations can occur. As a planner, Ron communicates these strong strategies in a way that results in unique tactics. He brings with him a proven track record of success building strategies that resonate effectively with target audiences.
Ron is also a jazz, blues and cultural aficionado. Whenever a team member wished to look deeper into the world of jazz and blues Ron is always who one would seek out.
Vice President, Media
Boris has been with Triomphant since its inception and has grown exponentially as a leader over the last 9 years. He is our very own homegrown...
Boris has been with Triomphant since its inception and has grown exponentially as a leader over the last 9 years. He is our very own homegrown digital media marketing guru, with over 7 years of digital experience under his belt.
Starting his career at the Agency, Boris has exceeded all expectations in the effort he puts forth in his work, the results can be seen in the accomplishments of our clients. He now holds the position of Vice President of Media, where he oversees all digital media strategies. Boris has led campaigns for numerous clients.
In addition to working with several noteworthy clients, Boris helped construct AudienceM, the only data management platform (DMP) that arms marketers with the most advanced technology reaching over 78 ethnic audiences across hundreds of segments on web, mobile and social platforms.
His commitment to digital is seen through the award-winning work he continues to foster for our clients, delivering a meticulous work ethic in which he puts into every plan he develops. Boris’s specialties lie in his divergent thinking, with a profound understanding of media platforms allowing him to bring his digital ideas to life.
To him, the best feeling in the world is knowing that you are positively affecting change in the world. Beyond just sales and conversions, our clients believe in the improvement of everyday life, which drives Boris to be not just be enthusiastic about our work, but also passionate. In addition to his passion for the world of media, Boris is a sports and music fanatic. From K-Pop to Hip Hop, he is a true music aficionado!
Senior Public Affairs Advisor
Having joined the team in 2018, Gaby is a Senior Public Affairs Advisor at Triomphant Communications. Gaby Romero is a multicultural...
Having joined the team in 2018, Gaby is a Senior Public Affairs Advisor at Triomphant Communications. Gaby Romero is a multicultural communications executive with over 15 years of agency experience in reputation management, strategic partnerships, stakeholder engagement, media outreach, and branded content marketing.
Gaby began her career with the Interpublic Group (IPG) of companies, gaining unparalleled experience with Weber Shandwick and the Axis Agency in multicultural communications and establishing herself as an expert in advocacy outreach while working on the U.S. Army Marketing and Research Group (AMRG) client from 2006 to 2017.
During her tenure on the Army account, Gaby was lead Program Manager for Hispanic and African-American partnerships where she developed and implemented strategic engagement campaigns for the Army client that included diversity and inclusion awareness, executive positioning, prospect and influencer engagement, multicultural and general market media relations. Partnerships included non-government organizations (NGOs) in the general advocacy, education and STEM categories.
Prior to her work with the Army, Gaby developed her grassroots, influencer and partnership development expertise with clients across the lifestyle, entertainment, automotive and public affairs categories for national and regional campaigns and in major Hispanic consumer markets including New York, California and Texas. Previous clients include the U.S Department of the Treasury for the Directo a su cuenta (“Go Direct”) campaign and the National Academy of Recording Arts and Sciences for the launch of the Latin Academy of Recording Arts and Sciences (LARAS) and the first official Latin Grammy Awards.
Gaby is bilingual, fluent in English and Spanish. She holds a B.A. in communications with an emphasis in public relations from the College of Communications at California State University Fullerton. Her passion for advocacy is born of her experience as a first-generation U.S. Hispanic growing up in Queens, New York where she acted as her family’s official translator from the age of five, navigating the multi-lingual, multi-ethnic neighborhoods of the city. She has lived and worked in major Hispanic markets on both coasts and now resides in the great state of Texas.